How to calculate sales quota feasibility
A quota is feasible only when the available funnel can produce enough wins inside the quota period. Start by converting the revenue target into deals, then convert deals into qualified opportunities using the expected win rate.
Required qualified opportunities = required deals ÷ win rate
The calculator compares that requirement with monthly opportunity capacity. Capacity rises during ramp, and an opportunity counts only when its expected close month falls inside the selected selling period.
Why sales cycle changes the answer
Twelve calendar months do not always create twelve opportunity-start months. With a three-month sales cycle, an opportunity started in month ten is expected to close after a 12-month quota window. Counting it would overstate the capacity available to deliver the current quota.
Capacity bookings = closeable opportunities × win rate × ACV
How ramp and workload are modeled
Months before the first capacity month use 0% of the fully productive opportunity workload. Capacity then increases evenly through the final ramp month and uses the post-ramp percentage afterward. Treat the defaults as an editable starting point and replace them with cohort data.
- Use qualified opportunities, not raw leads.
- Use the average contract value for the same segment and motion.
- Measure win rate from the same opportunity stage used for capacity.
- Run downside and upside cases for cycle length and conversion.
Connect quota capacity to compensation
The quota-to-OTE ratio shows the relationship between the target and total target compensation. Capacity gross profit adds a margin view. Neither metric replaces the funnel test: a financially attractive plan can still be operationally impossible when the rep lacks enough closeable opportunities. The guide to setting a realistic sales quota with funnel math explains how to choose, segment, and pressure-test each input. The Account Executive Salary guide explains how quota, OTE, ramp, and territory should fit together before a candidate or employer treats the headline compensation as credible.