Field Sales Representative - Oahu, HI Based

Description

Position Overview:

The Field Sales Representative (FSR) is responsible for driving volume growth, distribution gains, and brand presence within their assigned territory. This includes opening new retail and on-premise accounts, securing secondary displays, executing retail shelf and cold vault standards, and partnering closely with local DSD distributor sales reps (DSRs) and merchandisers.

Exceed assigned territory KPIs through disciplined daily in-store route execution, active distributor engagement, and alignment with Waiakea brand guidelines and retail standards.

This position is remote with occasional travel requirements. Candidates must reside in Oahu, HI.

Benefits:

• Waiakea Hawaiian Volcanic Water offers competitive pay that is direct-deposited semi-monthly
• Annual sick, personal and vacation leave
• Employee + Dependent(s) health/vision/prescription/dental insurance
• FSA & Dependent Care FSA with a $500 employer contribution
• $300 monthly child care reimbursement
• 401k with up to a 5% employer match & more!

Essential Job Functions:

Territory Execution & Store-Level Sales:
•  Conduct 8–12 daily retail calls across assigned territory accounts (Grocery, C-Store, Natural, Independent, and On-Premise).

•  Sell in incremental Waiakea display placements, endcaps, secondary cooler space, and floor stacks to maximize visual impact.

•  Secure optimum shelf placement and ensure planogram compliance across all authorized SKUs (1.0L, 700ml Pump, 500ml, Aluminum, and 5L Box).

•  Identify and close out-of-stock conditions and shelf voids; actively rotate inventory to ensure FIFO standards.

DSD Distributor Engagement & Support:

•  Conduct weekly ride-alongs ('work-withs') with distributor sales representatives (DSRs) to drive volume and account penetration.

•  Participate in distributor morning sales meetings and blitz days to train, motivate, and focus sales reps on Waiakea brand priorities.

•  Audit distributor warehouse stock levels for assigned route needs; communicate stock shortages or surge demand to the Regional Sales Manager.

•  Ensure distributor sales and delivery teams have and utilize proper Waiakea point-of-sale (POS) merchandising materials.

Key Account & Channel Execution (e.g., 7-Eleven, Regional Banners):

•  Execute local key account store-level compliance programs (e.g., 7-Eleven, regional grocery chains, local co-ops).

•  Verify authorized SKU distribution (ensuring primary 1-Liter & 500ml placements are positioned correctly with shelf tags).

•  Drive new door penetration within assigned geography, mapping local independent retail opportunities.

Trade Spending & POS Management:

•  Manage allocated territory sample budget, display shuckers, racks, and POS merchandising assets responsibly.

•  Ensure all promotional pricing tags, IRCs, and shelf talkers are active and properly displayed in trade during promo windows.

CRM & Route Tracking (VIP / KARMA):

•  Log all daily store visits, photos, display counts, and competitive intel into KARMA / CRM tool on a real-time daily basis.

•  Leverage VIP reporting insights to address store-level voids and identify new growth opportunities.

Requirements

• 1-2 years of sale, merchandising, or customer-facing experience preferred.
• Experience in CPG, beverage, or DSD environment is a plus.
• Ability to work independently and manage time effectively.
• Proficiency with Microsoft Office Suite; experience with sales reporting tools preferred.
• Strong analytical capabilities to identify trends, opportunities for improvement, and make informed decisions.
• Ability to lead and motivate cross-functional teams, build consensus, and drive results; strong knowledge of servant leadership models and methods.
• Excellent written and verbal communication skills to effectively collaborate with stakeholders at all levels.
• Passion for sustainability and community is a big plus.

Core Values: The ideal candidate will align with our company core values:

• It’s a Kakou Thing- Work with team members to find solutions.
• Live Aloha- Be positive, love unconditionally.
• Kulia i ka nuu- Constant improvement; Strive to reach the summit.
• Be Pono- To have integrity and find harmony within yourself, the ?Aina, your community and work.
• Ho'okuleana- An action or mindset “to take responsibility.” It is our individual and collective responsibility to: participate rather than ignore, prevent rather than react and preserve rather than degrade.

Equal Employment Opportunity:

Waiakea Inc. is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Waiakea Inc. will provide reasonable accommodations for qualified individuals when appropriate.

Salary Range: The final determined salary will be based on the candidates background and experience that fit the role requirements.